CHANGING HEARTS AND MINDS ABOUT
THE CHARLESTON HORSE CARRIAGE INDUSTRY
public relations | social media | media relations
public affairs | branding | videography | website development
For the last two years, SPEAK Strategic has led the public relations and advocacy effort for the horse carriage industry in Charleston, South Carolina. Carriage rides are the number one tourist attraction in Charleston and local carriage companies have been operating in the city for over forty years. Local animal rights activists have spent years trying to ban carriage tours in Charleston and change public opinion about the industry. Thanks to SPEAK's efforts, a recent poll showed an overwhelming
majority of Charlestonians support the horse carriage industry and vehemently oppose a ban.
SPEAK helped the three largest carriage companies form an association called Charleston C.A.R.E.S. (Carriage Association for Responsible Equine Safety) to come together and promote an often misunderstood industry. SPEAK works regularly with City Council members, Tourism Commission officials and city staff on issues related to the industry.