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Social Media: What Businesses can learn from Sports Teams

May 1, 2018

A couple weeks ago Temple football had their spring game. Traditionally, some teams have been reluctant to even place the last name of their players on jerseys, reinforcing the overused phrase: There is no “I” in team. However, there is an “I” in Twitter and head coach Geoff Collins allowed players who had a GPA of 3.0 or better to place their social media handles on their jerseys in place of their last names.


Some may argue that this form of motivation could breed a team full of self-centered individuals. I disagree. Social Media is the new means of both self-expression and brand development. If members of a team feel like their coach is supporting and even helping develop their personal brand, that instills trust. Trust leads to not only on-field success, but also off-field success, in that players are pushing out positive content to develop an individual fan-base that ultimately molds into a stronger fan-base for the team as a whole.


Trust is a necessary ingredient for any team or business to be successful.


This brings me to my next point. We can take what we see in sports and apply it to our business model. At SPEAK, a company that relies heavily on social media for our company and our clients, it’s important that, not only are we pushing out the SPEAK digital presence, but also we continue to grow the digital presence of each individual that makes up the SPEAK team.


Each of us has a different following. We’ve all lived in different places, have separate interests, and tweet about different topics. This means that all of our content is directly reaching different people who we as individuals have picked up as followers along the way. By our company’s handle pushing out our individual brand, it allows our individual reach to grow. By our individual handles pushing out our company’s content, it allows our company’s reach to grow.


This brings me to the conclusion that individual success breeds group success. If you feel you have an avenue to grow and expand your reach, it will prompt you to push out positive content which ultimately will work in favor of your team or your company. There may not be an “I” in team, but there is a “T” and a “W” in both Twitter and teamwork.Actually, there are three T’s in Twitter, but yeah… you get it.


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